Ecommerce Website Design’s 6 Common Mistakes

By: Kunal Singh

Small business Ecommerce is highly competitive field and small businesses need to develop a professional E-Commerce website in order o gain competitive advantage over others.

Poor or outdated design Many E-commerce websites of small businesses reflect a poor outdated website design. It is important for your website to reflect a modern clean cut look and feel. If your E-commerce website design is not professional and the website looks like it was designed in the nineties then it is important to consider re-designing your e-Commerce website. A professional design for your E-commerce website is crucial and the website design task is best left to experts.

Not having detailed information on products Many E-Commerce websites make a common mistake of not presenting detailed information on their product range. A common problem with ecommerce websites, especially small business E-commerce websites, is the lack of detailed information on products being sold on the website. Even if an Ecommerce website has a large product list it is important nevertheless to have an independent product detail page for each and every product. Avoid only one line descriptions for your products. Information on products can easily be found on manufacturer’s website and in most cases they are happy for you to use it on your website.

Don’t hide contact details. Another common mistake with many ecommerce websites is the lack of visibility of the company’s contact details i.e. telephone number and address on the website. Customers often look for this information as it helps build trust knowing that someone will be there to answer questions should a problem arise with the purchase or the product.

It is a often a good idea to include telephone and address on all pages either ion the header or footer. An easily accessible email inquiry form or request call back forms on the website also help build customer confidence.

The benefits of buying from your company not clearly evident to the customer. Another common mistake businesses make is failing to convey clearly via the website the advantages or benefits of purchasing form them. Customers usually research competitors before making a decision.

Not having an ongoing search engine optimisation strategy. Many ecommerce businesses make the mistake of thinking that if their website is there it will automatically attract new customers. No matter how professionally designed your website is or if you website has been created with search engine optimisation in mind; appearing on the first page of Google is not something that will be achieved on its own.

Thousands of businesses compete for first page ranking for any given keyword however only 10 can appear o the first page. In order receive targeted traffic to your website and generate increasing leads and sales you will need to have an ongoing search engine strategy and commission an ongoing search optimisation campaign. Although it is not something that will be achieved overnight, the benefits far outweigh the costs involved.

Cash Gifting: What is it?

By: Troy Shanks

Cash Gifting is a new money making idea that is sweeping the Internet. Just as it sounds, Cash Gifting, is a process whereby people in your network or group forward cash to you. There is no product to purchase or educational material to sign up for. Simply put, it is the giving and getting of cash. And the larger the network you have in place, the better your chances of making a significant income off of this idea.

Why Cash Gifting

One of the advantages of cash giving is, you are not forced to purchase a physical product or an intangible service. Instead, all you have to do is participate in a daily call that consists of approximately 300 individuals. This call will give you an insight into Cash Gifting. You will hear how it is done and why it is done. In addition, you will be able to listen to testimonials from several people relating how they made money using this idea.

No Internet

Another advantage to Cash Gifting is the ability to make money without extensive computer knowledge. No longer will you need to download software programs, run statistics or be consistently hooked up to you email. You make the choice as to how much you want to involve your computer in this moneymaking venture.

With a little work you can set up a system that can be used effectively offline. You can disseminate this program to your non-computer savvy pipeline. This enables you to bring more people into you network other than the computer literate.

Secret to Success

The secret to your success is the ability to duplicate your Cash Gifting set-up. Therefore your goal is to make your program easy to understand. More of your network will be willing to attempt a simple start-up process. Make sure that easy beginning translates to both on-line and off-line participants.

Steps to Success

To achieve success you must first make sure your Cash Gifting program works, as it should. To begin set up you on-line process, making it a simple as you can. Then seek out a friend or peer who, while being able to move around the computer, is by no means as knowledgeable as you. Ask them to set up their own Cash Gifting network following only your instructions. Adjust your program where they have difficulties to make it easier.

The same is true for setting up an off-line program. Set it up without use of the computer. Then find someone who prefers not to use a computer. See if they can follow your steps to a successful Cash Gifting network. If not, adjust accordingly.

This form of money making is going to be growing gradually over the next few years. As more and more people look to making extra money outside their permanent jobs due to difficult economic times Cash Gifting will be a sensible solution for many. By preparing now, and getting your network in place, you will be able to ride the wave all the way to the crest!

Have Your Own Money Making Site Within 24 hours

By: Elmar Sandyck

In order to make money online you need to drive targeted traffic to any website where you sell some sort of a product or service. In this article let's talk about two easy ways that you can have your own money producing website set up within 24 hours or less.

1. Getting your own blog set up and running within a specific niche, is the first thing we want to talk about. A niche is just a narrow down or targeted version of a particular theme.

For example the make money from home niche is a broad theme, where as the more narrow version could be helping new people make money from home.

The fastest way to set up your own blog is to join Blogger.com for free. This is owned by Google and it is very simple to start your own blog with them in 3 simple steps.

As a matter of fact you can have a blog page on the Internet in a matter of minutes once you have signed up with them. For this reason literally millions of people now have their own blogs and are making money online with Blogger.com.

2. Another way we want to talk about how to have your own money making sites set up within 24 hours is the Plug-In Profit Site. This is an affiliate program that does target the newbie work at home niche.

You can join a series of programs for free, and have your own site and email newsletter set up without installation charges, this is the nice thing about this program. The hosting charges to host your website is the only thing the you are required to pay for.

The real plus to a program like the Plug-In Profit Site is it eliminates some of the most difficult things that a new person trying to make money from home must do, and that is build their own squeeze page & website. Most people have no idea how to go about doing this when they first start out so this is a real service to them.

Another important aspect of the Plug-In Profit Site program is the ongoing training that they offer. They give you access to a members only forum, newbie training videos, and an ebook specifically for their members known as 30 Days To Success.

This is 2 ways have your own money producing site set up within 24 hours. You can either set up your own blog in three easy steps, or join the Plugin Profit Site and have your own money making website set up for you.

Seeking Massive Success Via Online Marketing? Then You Must Be Aware Of These Two Words That Are The Kiss Of Death

By: Daniel St-jean

Here is a pill that’s very hard to swallow: Nobody wants to buy your product. As Lily Tomlin used to say in Rowan & Martin’s Laugh-In (I’m dating myself here…) "That’s the truth!"

That IS the truth, the whole truth, and nothing but the truth.

So, since it is a fact that "Nobody wants to buy your product", what DO they want? They all want to buy the product of your product, the benefits. So the more you’re able to focus on them – and NOT on the features – on what is in it for them, the more you’re able to win their trust.

You earn their trust based on merit. And merit is always defined on the terms of the buyer, never on the terms of the seller. Ultimately, it’s the buyer who will decide if there is something for them in what you have to offer.

Not sure of the difference between features and benefits? Well, a simple explanation is that features are what you and your products and services ARE or HAVE, while benefits are what you and your products DO. What EXACTLY do you DO for your customers and clients? If I buy one of your products, or attend your seminar or workshop, what SPECIFICALLY will I get out of it? In other words, WIII-FM – What Is In It For ME? Can you answer that?

Amazingly, most businesspeople can’t. It’s especially evident in their ads and on their website – which for many is the most expensive component of their marketing budget.

A year ago, we were featured on a local TV business show. We were invited to talk about our unique workshop that we delivered to business people in corporate boxes at the ballpark, before the game. The title of the workshop was, appropriately enough, "Getting on First Base".

During the conversation in the green room before going live, the host told us that her biggest frustration in researching guests for her popular show was the amount of time wasted on websites where after 20 minutes of reading "…you still don’t know what that person or company does – what benefits they provide." She went on to complain about "… graphics, images, audios, videos, and text, text, text that spotlight the ‘features’ instead of the benefits."

Hey, if you want some action, you’ve got to get to first base! That’s a principle that applies to getting a job interview, or with a visitor to the home page of your website. First base means you got their attention. What’s the best way to get someone’s attention? Sharing benefits that make them think "Tell me more." What’s the best way to strike out – aka not getting on first base? Boring your audience with a litany of features that make them think "So what?"

"So what?" is the kiss of death for a business – particularly online – as it’s usually followed within seconds by this sound: "Click!" – the sound made when someone leaves your uninteresting website to go look for something more captivating elsewhere. And chances are good they won’t come back.

Our advice? Go to your website, read your content – particularly your sales page – and after each bullet point, statement, or paragraph, listen to your inner voice… Is it saying "Tell me more" or "So what?"

"Tell me more" means you’ve invested your advertising money wisely. "So what?" means your online advertising costs are an expense – and not a good one at that.

If it turns out your online marketing is an investment, bravo! If not, seek out more info about benefits and features, and make the necessary adjustments on your website, and in ALL your ads. Doing that well will automatically move you ahead of 90% of your "So what?" competitors.

I wish you ALL the personal and professional success you desire and deserve. (Just remember that…What you "desire" is a function of your ambition, what you "deserve" is a function of your ACTIONS…Are the two aligned?)

Daniel G. St-Jean, BB, IMA, AMA, FBMI, SEM (BizzBooster, Internet Marketing Advisor, Article-Marketing Alchemist, Firm-Base Marketing™ Instructor, Successerenity™ Exponent & Mentor)

Your E-book could be a top seller if you follow these tips!

By: Varinder Ho

First, you need to decide what format you want your Ebook in. The two most popular formats are HTML and PDF. So far, PDF has been the choice of most Ebook authors, but HTML is gaining ground.

If you know your topic you can kick out a 50-page Ebook in no time. But should you write it yourself? It depends. How much time and money do you have?

There are advantages to having your Ebook ghostwritten.
You can be doing something else while the product is being produced
You can play the role of editor and director while other people do the work
Or you can take a vacation

If you do decide to hire a ghostwriter to handle your Ebook project for you, you'll want to keep a few things in mind:
1. Give the writer a thorough outline - You have to operate on the assumption that the writer will include only what you put into the outline. I recommend that you, as the expert, write the outline for your Ebook project. Make sure everything you want included in your Ebook is in the outline. Do it this way:
Start with chapters. Those are your broad topics.
Next, add sub-chapters or section headings. Make sure your outline is written so that each point is a heading and all the writer has to do is keep those headings and write each section according to you guidelines.
Include graphic notes. What graphics do you want and where do you want them? Be specific.
Chapter summaries. Do you want them? Be sure you state how you want them handled - bullet points, paragraphs, sidebars, etc. All of it has to be in writing and outlined if you want it in the book.
Don't experiment - Stick to the tried and true methods, especially on your first Ebook. I made the mistake of switching from MS Word to Open Office, an open source word processor. It was a great program and made PDF conversion very easy (easier than MS Word); however, formatting graphics proved to be a nightmare and I ended up spending twice as long as I needed to on the project.
For PDF e-books, use MS Word and CutePDF - This is the best way. Do all of your writing in MS Word and convert to PDF using CutePDFs professional edition. It costs less than $50 and is more than adequate for the job. You have to format all of your links in CutePDF rather than MS Word but if you do it in Word first then you'll see the blue underlines where the hyperlinks are supposed to go and you can use that as your guide once you open up CutePDF.
Be clear with your ghostwriter about whom will do the conversion - You can do it yourself or let the writer do it, but be sure you have an understanding before you start the project. Some writers charge extra for this service and some don't offer it at all. Make sure you know what you're getting.
Don't pay too much - The Internet has brought down the fees for writing services. Ebooks, especially, do not have to cost an arm and a leg to produce. However, if you want excellent writing, you'll have to pay for it. Just don't overpay and make sure you get samples of your writer's work before you hire him.
Finally, don't bite off more than you can chew - Be realistic about your expectations.